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P+ Measurement launches Nigeria’s first Broadcast Advert Analytics Audit Report

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leading media measurement and evaluation agency, P+ Measurement Services, has announced the introduction of a dedicated Broadcast Analytics audit Reporting platform to help brands interpret their TV and radio advert compliance reports.
In a statement, the agency said the new solution, regarded as the first of its kind in the Nigerian marketing communications industry, would help brands transform their reports, usually in Excel sheets, into a smart and easy-to-navigate dashboard for easy interpretation.
Explaining how brands can leverage the innovative reporting dashboard to gain insights into their campaigns, Lead Consultant at P+ Measurement Services, Mr. Philip Odiakose, said companies can leverage the solution in two ways.
“We believe there’s a whole lot of intelligence buried in the dozens of reports by media monitoring agencies. We believe monitoring agencies need to go the extra mile to present their reports in a way that allows brand owners to easily draw insights from their placements and make smarter decision for the business,” he said.
“To achieve this, it’s either we handle your broadcast monitoring and auditing or you provide us with your broadcast compliance data sheet monthly. With our broadcast analytics solution, our goal is to replicate the same success we have recorded with the print and online media segments.
Odiakose, who said his team was also committed to empowering brand handlers with tools and skills to measure and scale the impact of their communication efforts.
A Media Analyst Associate at the agency, Gilbert Alasa, said the integrated solution offers marketing communications managers a single view of their marketing channels all on a single dashboard.
“As an agency, we have always advised clients to make measurement and evaluation a critical part of their campaign plans. Now, we have taken a step further to help communications managers measure the impact of their programs in an easy-to-understand reporting dashboard.
P+ Measurement Services is Nigeria’s first and leading independent PR measurement and evaluation agency in Nigeria providing detailed and unbiased media monitoring, measurement and performance audit solutions to businesses. A member of the US-based International Association for the Measurement and Evaluation of Communication, AMEC, P+ Measurement Services was recently announced as Best Media Monitoring and Measurement agency of the year by NMNA.

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Tinubu returns from Paris today, Says Onanuga

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President Bola Tinubu is set to return to Nigeria today after spending close to two weeks abroad, his Special Adviser on Information and Strategy, Bayo Onanuga, has confirmed.

Onanuga, in a brief post on X, wrote: “President Bola Ahmed Tinubu will return home today.”

The Presidency had earlier assured Nigerians that despite the President’s stay overseas, he remained fully engaged with national governance.

In a statement last Thursday, Onanuga explained: “The President left Paris for London at the weekend and has maintained constant communication with key government officials, overseeing critical national matters, including directives to security chiefs to address emerging threats in some parts of the country.”

He further emphasised that Tinubu’s absence was temporary and “in line with the communicated timeframe of approximately two weeks,” with his return scheduled for April 21, following the Easter holidays.

“The President’s commitment to his duties remains unwavering, and his administration continues to function effectively under his leadership.

“We appreciate the public’s concern and assure all Nigerians that governance proceeds without interruption,” the statement added.

Tinubu had departed for Paris on April 2, 2025, for what the Presidency described as a two-week working visit. According to Onanuga, the trip was intended to “appraise his administration’s mid-term performance and assess key milestones.”

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Opeifa request for the state government to assist the Railway Police and Otti, thanks Tinubu for picking the best material to rewrite Nigeria Railway history

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Gov. Otti describes Opeifa as a thorough-bred professional ready to rewrite Nigeria Railway history
Lauds President Tinubu for picking the best material to reposition Nigeria’s oldest corporation

A deserving commendation came the way of the Managing Director of the Nigerian Railway Corporation, Dr Kayode Opeifa, as the Abia State Governor, His Excellency, Dr. Alex Otti, described him as an exceptional professional, most suitable to lead the Nigeria’s oldest surviving public corporation.

Governor Otti spoke on Wednesday, at the Government House in Abia State, during a business visit by the MD/CEO of the Nigerian Railway Corporation, as part of his familiarization tour of the Eastern District of the Corporation.

According to Governor Otti: “I have had so many engagements with past leaders of the Nigerian Railway Corporation, you are clearly different and knows the job”. He thanked President Bola Ahmed Tinubu for appointing Dr. Opeifa to lead the Nigerian Railway Corporation, expressing assurance at his ability to deliver.

He thanked the MD/CEO for promising to synergize with the Federal Ministry of Transportation, and the State Government to see that the transformation of the transportation system in Umuahia is achieved. According to the Governor, “Umuahia Bus terminal is progressing rapidly and we felt that it is important to replicate what we have in Paignton, United Kingdom in Umuahia, by linking the train station with the Terminal to enhance intermodal transportation services.

The Governor stated that he was very happy to see that the MD/CEO is committed to taking the track from Aba to Enugu and even beyond. He recalled, with nostalgia how the train had served the people of the state and regretted the downward trends of rain services across the entire South East.

On the MD/CEO’s request for the state government to assist the Railway Police in the state, Governor Otti promised that his government will provide mobility for Aba Railway Police.

He added that the state government is always ready to support the Federal Government institutions as users of such federal institutions are people of the state, adding that his administration cannot differentiate between federal and state government workers.

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Airlin Advocacy Commissions Jos Office, Targets 7m Members By Next Elections,Says Mohammed Gamawa

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During the inauguration ceremony, the National Chairman of Airlin, Mohammed Gamawa, delivered a keynote address, emphasizing the organization’s commitment to educating Nigerians on their civic rights and responsibilities.

According to Gamawa, Airlin aims to bridge the gap between citizens and the principles of the rule of law by fostering a society where people understand not only their rights but also what is expected of them by the country.

“Our goal is to foster interaction among Nigerians, promote respect for the rule of law, and ensure citizens know their rights and civic responsibilities — such as voting to elect future leaders not based on materialism but based on integrity and competence,” Gamawa stated.

He added that understanding and exercising one’s franchise, especially during elections, must go hand in hand with being law-abiding and fully aware of civil responsibilities.

As part of its mission, Airlin is currently targeting 19 states in Northern Nigeria, with Jos becoming the 15th state to be commissioned.

The ceremony also featured the appointment of state and local government coordinators who will help drive the organization’s grassroots advocacy efforts.

With a current membership base of 2.1 million Nigerians aged 18 and above, Airlin projects a significant growth trajectory, aiming to reach 7 million members before the next general elections.

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